Case Study:
GO Sport

Services: Meta & Ecommerce

GO Sport brings the best multi-brand sporting goods experience from all of the major and local sports brands. GO Sport Middle East consists of 12 stores across Qatar, UAE and Oman.

Challenges

With the rapid growth of e-commerce in Qatar, GO Sport is strategically poised to dominate the online sports retail market.

Objectives

Enhance Return on Ad Spend (ROAS) on Meta.
Boost average basket value.
Scale campaigns with a focus on profitability.

The Approach

1. Simplify Account Structure

Restructured the account into a streamlined two-campaign system for Prospecting and Retargeting. Advantage+ Shopping was not used to maintain greater control over product categories.

2. Optimize & Segment Feed

Given GO Sport’s extensive range of product categories, DatafeedWatch was utilized to create highly segmented product groups, which were then incorporated into the ad groups.

3. Robust Tracking

Implement server-side tracking with Conversions API to improve quality of data fed into Meta’s algorithm.

4. Revised Creatives

Enhanced dynamic product catalogs by adding branded frames and incorporated high-performing organic social creatives to develop eye-catching Collection ads.