Case Study:
Korean Medical
Services: Digital Marketing
Korean Medical Center (KMC) brings together the most sought-after Korean healthcare providers under one facility, offering highly specialized and technologically advanced care.
Challenges
As a newcomer to the Qatar market, KMC sought to introduce their specialized Korean medical techniques to the region and drive inquiries for services across their seven medical departments.
Objective
- Raise public awareness about the opening of KMC.
- Drive appointment bookings across all seven centers.
- Identify and promote top-performing services and packages on social media.
The Approach
1. Strategic Planning
Defined key personas and optimized the channel mix to deliver department-specific messaging, ensuring relevance and resonance across all touchpoints.
2. Budget & Media Alignment
Planned media investments in line with marketing goals by balancing awareness with lead generation through targeted, objective-driven allocations.
3. Creative & Messaging Execution
Developed visually aligned creative assets that reflected KMC’s brand identity, integrating clear messaging and compelling calls-to-action.
4. High-Impact Engagement Channels
Utilized WhatsApp and direct messaging as core communication tools to drive real-time inquiries and strengthen customer interaction.
Tech and
Platforms
Creatives
The Results?
Data from:1-30 Nov 2024