Case Study:
McDonald’s
Services: Mobile App Marketing
McDonald’s, the unrivaled global leader in fast food, has also firmly established itself as the leading choice in Qatar. By offering their iconic menu alongside exciting local flavors, they cater perfectly to the vibrant Qatari community.
Challenges
Though it continues to offer the deliciousness it’s known for, we noticed that users who were once part of the McDonald’s app’s vibrant digital ecosystem had drifted away.
Objective
- To rekindle the interest of users who had found value in the app but had since become dormant.
- Once they are back, convert them into active, engaged users by making them rediscover the value they once found in the McDonald’s app.
The Approach
1. Leverage 1st Party Data
Leveraged their MMP Kochava’s 1st-party data and gained insights into customer behavior from last year.
2. Emphasize Best Offers
Highlighted the app’s exclusive deals, seamless ordering process, and loyalty rewards that made the app stand out.
3. Personalization
Delivered personalized content based on individual preferences, order history, and engagement patterns.
4. Revamp Existing Loyalty Program
Revamped the loyalty program, inspiring users to unlock its true potential.
Tech &
Channels Used
The Results?
That’s not all.
181k active users and over 131k engaged users with an average monthly app usage frequency of 5.
Data from: 1 Aug – 15 Sept 2023
This innovative campaign for the McDonald’s mobile app was recognized with two awards at the prestigious MMA Smarties MENA Awards for the below categories:
• Customer Journey Marketing Lead Generation/CRM
• Performance Marketing
