Case Study:
Sama Store
Services: Ecommerce
Sama Store is a Qatari lifestyle brand that sells specialized, boutique merchandise.
Challenges
Sama launched a unique vintage memorabilia clothing collection called ‘I Am Arabian’ for the FIFA World Cup 2022 to celebrate the Arab identity in the tournament.
Objectives
- Generate sales of the ‘I Am Arabian’ collection by targeting football fans and culturally proud Arab audiences during FIFA World Cup 2022.
- Boost brand visibility and engagement by celebrating Arab identity through compelling Facebook ads and storytelling.
The Approach
1. Creative Bundle Development
Their creatives, including product photos and videos, were reviewed and compiled into a bundle by collection to showcase different aspects of the items.
2. A/B Testing Across Ad Formats
Set up Meta Pixel tracking and integrated the product catalog to enable dynamic and personalized advertising.
3. Algorithm Automation
The campaign utilized Meta’s automation to harness Meta’s algorithm for improved results and efficiency.
4. Streamlined Account Management
Meta’s simplified account structure was adopted to ensure smoother management, better optimization, and scalability.
Tech &
Channels Used
The Results?
Performance Snapshot – Oct 2023 – Jan 2024
Creative Variations
