Case Study: Toyota
Services: Lead Generation
Capitalizing on Ramadan, a prime car-buying season in Qatar, Toyota, the global automotive leader, aimed to solidify their top position in the Qatari market with a compelling Ramadan offer.
Challenges
In the fiercely competitive Ramadan car-buying season in Qatar, where every automaker throws down tempting offers, Toyota needed a way to rise above the noise.
Objective
Generate leads across Toyota’s diverse lineup, from the adventurous Land Cruiser to the fuel-efficient Yaris, targeting specific customer needs with each campaign (Veloz, Raize, Camry, RAV4, Crown).
The Approach
1. Dedicated Landing Pages
Craft unique landing pages for each car model, prioritizing a smooth and intuitive user experience to streamline the lead generation process.
2. Simple Creative Variations
Develop two creative variations: a carousel that breaks down the offer in simple detail and another motion graphic animation of the same offer.
3. Robust Tracking
Implement robust conversion tracking using GTM with server-side integration. This ensures seamless data flow to both ad platforms and CRM.
4. Review Historical Performance
Leverage insights gleaned from past campaign performance data to inform and optimize the current Ramadan campaign strategy.
Tech &
Channels Used
Creative
Samples
The Results?
Data from: 3 Mar – 17th Apr 2024
Al Abdulghani Motors Qatar – Toyota & Lexus
“Collaborating with Saatchi & Saatchi Qatar has been transformative for Al Abdulghani Motors. Their innovative strategies and targeted ads for the Ramadan campaign significantly boosted our sales and surpassed all our KPIs.
Their deep market knowledge, effective use of digital platforms, continuous support, and transparent communication provided invaluable insights and smooth execution.“
A. Mohamed
Digital Marketing Manager