Freelance digital marketing pro in the GCC
Hi, my name is Shifaz. I’m a freelance digital marketing professional based in Qatar. For over 7 years, I have led and executed digital marketing campaigns for some of the biggest brands in the Gulf and the world.
$5m
Managed
ad spend
25+
Clients
7+
Years
experience
At the age of 17, I started my career as a self-taught freelance web developer and digital marketer. Freelancing freed me from the constraints of industry, size, or borders, allowing him to work with clients ranging from small one-man businesses to Silicon Valley startups to Fortune 500 companies in the US, UK, Canada, Australia, Qatar, and the Gulf.
My expertise extends into all areas digital marketing: Paid Social & Search Ads (SEM), Programmatic, Social Media Management, App Marketing, SEO and Web Development.
Paid Social
Run strategic ad campaigns for awareness, leads or sales on Facebook, Instagram, TikTok, Snapchat, YouTube, LinkedIn, X or Reddit. I can also help with the creative strategy for your campaign.
Paid Search
Run Google Search campaigns to generate leads or sales. I will help with keyword research, ad copy writing, conversion tracking, campaign setup and optimization for your campaign.
Programmatic
Execute the buying and selling of digital ad inventory through your preferred Demand-side platform like DV360 or TTD. I will help setup, launch and optimize your programmatic display or video campaign.
Digital Marketing Strategy
Devise a comprehensive strategy to achieve your business goals through digital channels. The strategy will include goal setting, defining your ICP, competitor analysis, digital channel mix, ad creative strategy, rollout plan and measurement map.
Case Studies
Delivering success across different industries.
McDonald’s
Quick-Service Restaurant
Mobile App Marketing
To rekindle the interest of dormant users who found value in the app, I devised a data-driven digital marketing campaign to convert them into active users.
Toyota
Automobile
Lead Generation
In the fiercely competitive Ramadan car-buying season in Qatar, I was tasked to generate leads across Toyota’s diverse car lineup.
Mango
Fast Fashion
Programmatic Display
For the FIFA World Cup 2022 in Qatar, Mango aimed to generate awareness in the Gulf region for its men’s line, Mango Man, and its ambassador, Antoine Griezmann.
GO Sport
Sports Retail
Meta & Ecommerce
With the rapid growth of e-commerce in the GCC, GO Sport was strategically poised to dominate the online sports retail market.
Team Enoch
Property Services
Web Development
Core Web Vitals, a critical update by Google, significantly impacted search rankings. Team Enoch’s website failed to meet the required standards, which led to a decline in search rankings for their focus keywords.
Snap ADU
Real Estate
Lead Generation
SnapADU aimed to improve the showcase of their projects, streamline website content, and meet the rising demand for ADUs in San Diego.
Sama Store
Lifestyle
Meta & Ecommerce
Sama launched a unique vintage memorabilia clothing collection called ‘I Am Arabian’ for the FIFA World Cup 2022 to celebrate the Arab identity in the tournament.
Plaay
Snacks
Meta & Ecommerce
Plaay, a new brand in the UAE market, aimed to introduce and establish their presence on the Meta platform and attract customers using a paid media strategy.
Other experiences
I also have a proven track record of building and maintaining long-term client relationships at freelance and agency levels.
Saatchi & Saatchi | Publicis Groupe
I lead the digital media buying team at Saatchi & Saatchi Qatar, driving multiple successful and award-winning digital campaigns for major brands in the region.
2022 – Current
Upwork.com
Joined the largest freelance platform way back in 2014, which set the basis for my freelancer career. Grew into becoming a top 1% freelancer in the platform with clients across the globe, in various sizes and industries.
2014 – Current